Whether you’re about to launch your first business or you run an established brand and have years of experience, the chances are that you have a company website. But do you know how your customers are finding your business, where they’re coming from, or what they’re doing once they click onto your website? If not, then you should consider installing Google Analytics, the free web analytics software from Google. Below, we round up reasons why.
Helps you to collect data
In today’s times, data is everything. The more you know about your customers, the more you will be able to optimize and improve your user experience and increase leads and sales. By adding Google Analytics to your website, you’ll be able to collect data on your users, such as where they’re from, how old they are, what device they’re using, and the time of day they’re visiting your website. Combined, this data can help you to paint a picture of your average user, allowing you to shape a marketing strategy around those people for maximum effect.
Collecting data also allows you to track results on your advertising campaigns. Say you run a Facebook ad and want to see how many people search for your website after your ad is live – with Google Analytics and Google Search Console, you’ll be able to do exactly that.
Allows you to make more informed decisions
When you implement web analytics, you’ll be able to understand where your traffic is coming from and make more informed decisions about your business. Say 80% of your leads are coming from social media, for example; you can then work on improving your social media channels to further increase traffic, or take a step back and realize you need to be doing more with search engine optimization to boost sales.
Data from Google Analytics can also help you to make changes to your marketing strategy. If a particular blog post is performing really well and drives lots of traffic to your website, then you could consider writing a series of follow-up posts to boost engagement, or turn your blog post into an ebook, encouraging users to hand over their email address for you to use as part of your marketing strategy. With a clear understanding of your website and audience, you will be able to make more strategic decisions and improve the performance of your site.
Gives you insight into lost leads
Perhaps one of the most important reasons why you should install Google Analytics on your website is so that you can see why visitors are leaving your site. The truth is that, in today’s competitive world, it can be tough to get users to click on your website in the first place, so when they do, your website needs to blow their socks off and generate a sale immediately. If you notice that visitors get stuck on your homepage, or that they’re visiting a blog post and then leaving immediately, you can make changes to your website, like adding a pop-up, new lead generation techniques, or improving your content to make it clearer and easier to read.