As a small business owner, free digital marketing tools that help you find more customers and grow your brand online can be a godsend. The chances are that you’re on a tight budget, so anything that you can find that cuts costs can help you travel closer to break-even and profit.
While there are thousands of premium pieces of software designed to help you with your business marketing and increase your conversion rates, the majority of these are expensive; the good news is that there are lots of free tools for small businesses that can be just as effective.
Read on to see the top online marketing tools that you should consider for your business.
If you’re spending too long working on social media campaigns for your small business, sign up for an account with HootSuite, which is a social media scheduling tool. You can connect your Twitter, Facebook, Instagram and LinkedIn accounts and have fresh
content posted every day, even when you’re not around to post it yourself.
Content marketing is one of the best ways to promote your business online. With Buzzsumo, you can find the most valuable and shared content from competitors in your niche, and use the data to create your own content that’s more impactful and likely to be shared by customers.
If HootSuite isn’t for you, the chances are that Buffer will be. This social media scheduling tool allows you to plug in RSS feeds so that new blog posts and content are automatically shared with your followers, and its analytics means you can re-share popular content with just one click.
Site speed is important to SEO, so if you want to cut down the time it takes to load your website, then compressing images using TinyPNG is a smart decision – and it will save you gigabytes of bandwidth!
URL shorteners are not as popular as they were a few years ago, but they’re still useful in helping you collect data on the types of people that click through to your website. Bitly is the most popular, and a lot of its core features are free to use, but premium upgrades are available. Bitly is a URL shortener, this helps you to cut the length in long URLs and frees you space for content, especially if you are posting in Tweeter where the maximum number of characters is 140.
Manage email marketing campaigns with ease using MailChimp. The tool’s features allow you to build and segment lists and send impactful content that will increase conversions on your site.
Who needs a graphic designer when you can find thousands of photos, vectors, PSD files and more on Freepik?! This site is jam-packed with resources that you can use as part of your marketing strategy – and the best part is, everything you see on the site is free to use!
If you want to increase conversions and generate sales online, Hubspot is the software you need to use. Although it has a monthly price tag for some of its features, its email plugin is free and allows you to see when emails have been opened by recipients. Great for sales people!
Making it big in business is all about listening to your customers, and Survey Monkey is the tool you need to use. This free-to-use survey tool allows you to create forms and questionnaires, and collect and analyse data to form important business decisions.
See where your customers are coming from and what they get up to on your website with Google Analytics. This free-to-use software suite can give you some eye-opening insights into your audience and demographic, which you can use for marketing and sales purposes.
There you have it – some of the best free tools for small business owners. Remember to shop around before you pay for any marketing software – the chances are there’s a free alternative!